WELCOME TO THE LUMINVERSE
MAY THE LAMIA OF LIGHT GUIDE YOU
PROJECT AIM & SYNOPSIS
Project ‘Luminverse’ is the launch of a brand new company that will begin to generate creative content across multiple platforms. The project aims to establish the knights and magic fantasy world of ‘Phosbreak’ and will ensure for an experience that anyone can enjoy. With a distinct fantasy and new urban style, Luminverse’s main objective is going to be a launch event, bringing forth the world and introducing the most unique cast of lovable and charismatic characters.
Follow the Wayfinders, an illusive guild filled with only but the best of adventurers, as they are tasked with uncovering the secrets of the world. Through the use of their mystical Lumin Rings, the story will detail their fated trials and tribulations when on such an arduous endeavor.
BRAND IDENTITY
“FREEDOM IN CREATIVITY AND STORY”
MANIFESTO
We’re a brand that aims to tell the world of the tale of Luminverse. We approach all endeavors with ardor, freedom and style. Exploring different mediums, we want you to experience, a new urban way. Through contemporary storytelling, engage in a fantasy world filled with characters and myths.
Here at Luminverse, we want to be able to freely create, experiment and divulge into any avenue of adventure, inspiring those around us in a stylish way.
BRAND VALUES
FREEDOM \\ To be free of fear from creative restraints and boundaries
STYLE \\ Importance on aesthetics, design, creating a pleasing experience.
ARDOR \\ Strong passion, dedication, persistence in pursuing goals.
THE FROSTBITE PLAINS
A captivating expanse of ice and snow, its beauty veiled by an unforgiving climate. Here, life has evolved with unparalleled adaptability, as resilient flora and fauna have carved out their existence.
DEVELOPMENT & INSIGHT
DEVELOPMENT & INSIGHT
INTEGRATING ILLUSTRATION & DESIGN
A large goal for this project was to combine drawing & art with graphic design. At the forefront of the campaign stood the Luminverse characters - So it became a question of “how would we sell these characters and thusly their world?”. The answer I came up with was an exhibition booth that would debut the series. Through posters and banners that would ignite the audiences curiosity for the IP, they would be invited to have a look at the “Lummies” toy brand line and the “Lumin Knights” novel series.
